"Establishing a partner network gets you into new territories without the cost of setting up your own operation...but choose your partners wisely... "
You need to build a partner or reseller network - in local markets or new markets overseas.
Your partners need to 'get' your values, win business or support contracts for you and act as your local marketing 'ears and eyes'.
Just friends or in business together ?
Lack of specialist knowledge or professionalism will damage your reputation when your new partners go to your market on your behalf.
How do you select and train the partners who'll share your vision and service values?
Why do it now?
Increasingly in technology markets, contracts for supply or service are awarded regionally or globally. If you can't deliver your service (or support your products) beyond your borders you'll be losing to competitors with networks in place.
Waiting till a contract is on the table isn't a strategy!
Why use SpotOne Global?
SpotOne becomes your dedicated partner recruitment and development division.
We'll use our market and territory knowledge to help you design a partner plan to match the opportunities.
Our experience in technology markets gives us a head start in finding and recruiting viable partners.
How we work
- Understand the sales opportunities or requirements for after-sales service in your chosen markets
- Work with you to identify the optimum shape and size of a partner network; agree an ideal partner specification with you
- Research and interview suitable candidates on your behalf
- Run partner onboarding programmes to train your chosen partners
- Report regularly on progress, provide ongoing monitoring and support in territory
Want to know more?
Get in touch, read this case study or come and see us at one of our events.