10 reasons why your business needs an on-line social-networking presence

"Failure to record, manage, retain, and exploit knowledge creates barriers to progress, and threatens the survival of the organisation... "

1. It will give you visibility, credibility and ultimately, make you more profitable

2. It will give you new contacts within your industry that you never had access to or even knew about before, not just locally, but globally.

3. It will enable you to share your knowledge and expertise on a global basis.

4. You will be able to create relevant content by blogging about your products and services.

5. Regular additions of quality content will build your company’s reputation and enable you to strengthen connections with existing clients and forge links with new ones.

6. It will enhance your personal reputation as a thought leader and industry specialist.

7. A well-organized presence on sites like Twitter and Facebook can facilitate mutually beneficial real-life meetings with members of your network, including future and existing clients.

8. You will be amazed to see your network bend over backwards to help you in ways you never would have imagined.

9. Listen, watch, share and learn. You don’t have to be updating your content 24/7; much can be learnt by just watching your feed.

10. An online presence, including through the use of social media, has become the best way to help consumers make purchasing decisions.

If you’re looking for ways to exploit social media and networking, we’d love to talk with you!

Mariéme Jamme– CEO of SpotOne Global Solutions